Cita APA

Kotler,Philip, & Armstrong, G. (2008). Principles of marketing (12nd ed.). Pearson Education.

Citación estilo Chicago

Kotler,Philip, y Gray Armstrong. Principles of Marketing. 12nd ed. New Delhi: Pearson Education, 2008.

Cita MLA

Kotler,Philip, y Gray Armstrong. Principles of Marketing. 12nd ed. Pearson Education, 2008.