Kotler, P., & Bowen, J. T. M. (2008). Marketing for hospitality and Tourism (4th ed.). Pearson Education.
Chicago Edition CitationKotler, Philip, and John T Makens Bowen. Marketing for Hospitality and Tourism. 4th ed. New Delhi: Pearson Education, 2008.
MLA Edition CitationKotler, Philip, and John T Makens Bowen. Marketing for Hospitality and Tourism. 4th ed. Pearson Education, 2008.
Warning: These citations may not always be 100% accurate.