Cita APA

Armstrong, G., & Kolter, P. (2007). Marketing: An introduction (7th ed.). Pearson Education.

Citación estilo Chicago

Armstrong, Gary, y Philip Kolter. Marketing: An Introduction. 7th ed. New Delhi: Pearson Education, 2007.

Cita MLA

Armstrong, Gary, y Philip Kolter. Marketing: An Introduction. 7th ed. Pearson Education, 2007.