Armstrong, G., & Kolter, P. (2007). Marketing: An introduction (7th ed.). Pearson Education.
Chicago Edition CitationArmstrong, Gary, and Philip Kolter. Marketing: An Introduction. 7th ed. New Delhi: Pearson Education, 2007.
MLA Edition CitationArmstrong, Gary, and Philip Kolter. Marketing: An Introduction. 7th ed. Pearson Education, 2007.
Warning: These citations may not always be 100% accurate.