Wells, W., & Moriarty, S. B. (2006). Advertising: Principles and practice (7th ed.). Pearson.
Chicago Edition CitationWells, William, and Sandra Burnett Moriarty. Advertising: Principles and Practice. 7th ed. New Delhi: Pearson, 2006.
MLA Edition CitationWells, William, and Sandra Burnett Moriarty. Advertising: Principles and Practice. 7th ed. Pearson, 2006.
Warning: These citations may not always be 100% accurate.