rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising management
  name:
    name part: Batra, Rajeev
    role:
      role term: creator
  name:
    name part: Myers, John G Aaker, David A
  type of resource: text
  genre: bibliography
  genre: biography
  origin info:
    place:
      place term: dcu
    place:
      place term: New Delhi
    publisher: Dorling Kindersley
    date issued: 2009
    date issued: 1955
    edition: 5th.ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 768p.
  target audience: juvenile
  note: Rajeev Batra, John G Myers and David A Aaker
  subject:
    topic: Management-Advertising
    topic: Advertising-Management
  classification: 659.113.8 BAT
  identifier: 9788177588507
  record info:
    record creation date: 960221
    record change date: 20151026132436.0