Batra, R., & Myers, J. G. A. (2009). Advertising management (5th.ed.). Dorling Kindersley.
Chicago Edition CitationBatra, Rajeev, and John G Aaker Myers. Advertising Management. 5th.ed. New Delhi: Dorling Kindersley, 2009.
Deismireacht MLABatra, Rajeev, and John G Aaker Myers. Advertising Management. 5th.ed. Dorling Kindersley, 2009.
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