APA Edition Citation

Batra, R., & Myers, J. G. A. (2009). Advertising management (5th.ed.). Dorling Kindersley.

Chicago Edition Citation

Batra, Rajeev, and John G Aaker Myers. Advertising Management. 5th.ed. New Delhi: Dorling Kindersley, 2009.

MLA Edition Citation

Batra, Rajeev, and John G Aaker Myers. Advertising Management. 5th.ed. Dorling Kindersley, 2009.