Cita APA

Batra, R., & Myers, J. G. A. (2009). Advertising management (5th.ed.). Dorling Kindersley.

Citación estilo Chicago

Batra, Rajeev, y John G Aaker Myers. Advertising Management. 5th.ed. New Delhi: Dorling Kindersley, 2009.

Cita MLA

Batra, Rajeev, y John G Aaker Myers. Advertising Management. 5th.ed. Dorling Kindersley, 2009.