Kotler, P., & Pfoertsch, W. (2006). B2B brand management. Springer.
Chicago Edition CitationKotler, Philip, and Waldermar Pfoertsch. B2B Brand Management. Berlin: Springer, 2006.
MLA引文Kotler, Philip, and Waldermar Pfoertsch. B2B Brand Management. Springer, 2006.
警告:這些引文格式不一定是100%准確.