APA-referens

Kotler, P., & Pfoertsch, W. (2006). B2B brand management. Springer.

Chicago-stil citat

Kotler, Philip, och Waldermar Pfoertsch. B2B Brand Management. Berlin: Springer, 2006.

MLA-referens

Kotler, Philip, och Waldermar Pfoertsch. B2B Brand Management. Springer, 2006.