APA način citiranja

Kotler, P., & Pfoertsch, W. (2006). B2B brand management. Springer.

Čikaški stil citiranja

Kotler, Philip, i Waldermar Pfoertsch. B2B Brand Management. Berlin: Springer, 2006.

MLA način citiranja

Kotler, Philip, i Waldermar Pfoertsch. B2B Brand Management. Springer, 2006.