Cita APA

Kotler, P., & Pfoertsch, W. (2006). B2B brand management. Springer.

Citación estilo Chicago

Kotler, Philip, y Waldermar Pfoertsch. B2B Brand Management. Berlin: Springer, 2006.

Cita MLA

Kotler, Philip, y Waldermar Pfoertsch. B2B Brand Management. Springer, 2006.