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Product desing and development

Bibliographic Details
Main Author: Ulrich, Karl T.
Other Authors: Eppinger, Steven D
Format: Printed Book
Language:English
Published: New Delhi Tata McGraw-Hill Publishing 2006
Edition:3rd
Subjects:
Description
Item Description: McGraw-Hill/Irwin series in marketing
Physical Description:xviii, 366p
ISBN:0072471468