APA Edition Citation

Palda, K. S. (1971). Pricing decisions and marketing policy. Prentice-Hall.

Chicago Edition Citation

Palda, Kristian S. Pricing Decisions and Marketing Policy. New Jersey: Prentice-Hall, 1971.

MLA Edition Citation

Palda, Kristian S. Pricing Decisions and Marketing Policy. Prentice-Hall, 1971.

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