APA Edition Citation

Luck, D. J. (1972). Product policy and strategy. Prentice-Hall.

Chicago Edition Citation

Luck, David J. Product Policy and Strategy. New Jersey: Prentice-Hall, 1972.

MLA Edition Citation

Luck, David J. Product Policy and Strategy. Prentice-Hall, 1972.

Warning: These citations may not always be 100% accurate.