Style de citation APA

Lee, M., & Johnson, C. (2007). Principles of advertising: A global perspective (2nd ed.). Viva Books.

Style de citation Chicago

Lee, Monle, et Carla Johnson. Principles of Advertising: A Global Perspective. 2nd ed. Chennai: Viva Books, 2007.

Style de citation MLA

Lee, Monle, et Carla Johnson. Principles of Advertising: A Global Perspective. 2nd ed. Viva Books, 2007.