APA Edition Citation

Lee, M., & Johnson, C. (2007). Principles of advertising: A global perspective (2nd ed.). Viva Books.

Chicago Edition Citation

Lee, Monle, and Carla Johnson. Principles of Advertising: A Global Perspective. 2nd ed. Chennai: Viva Books, 2007.

MLA Edition Citation

Lee, Monle, and Carla Johnson. Principles of Advertising: A Global Perspective. 2nd ed. Viva Books, 2007.