APA Edition Citation

West, D., & John Ford Essam Ibrahim. (2006). Strategic marketing: Creating competitive advantage. Oxford University Press.

Chicago Edition Citation

West, Douglas, and John Ford Essam Ibrahim. Strategic Marketing: Creating Competitive Advantage. Oxford: Oxford University Press, 2006.

MLA Edition Citation

West, Douglas, and John Ford Essam Ibrahim. Strategic Marketing: Creating Competitive Advantage. Oxford University Press, 2006.

Warning: These citations may not always be 100% accurate.