Michael, . A., & Salter, B. (2006). Mobile marketing: Achieving competitive advantage through wireless technology. Butterworth-Heinemann.
Chicago Edition CitationMichael, Alex, and Ben Salter. Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology. Oxford: Butterworth-Heinemann, 2006.
Deismireacht MLAMichael, Alex, and Ben Salter. Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology. Butterworth-Heinemann, 2006.
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