A carregar...

Código QR

Media monoliths : how great media brands thrive and survive

other_versions_link

Detalhes bibliográficos
Autor principal:	Tungate, Mark
Formato:	Printed Book
Idioma:	English
Publicado em:	London Kogan Page 2005
Assuntos:	Brand name products > Mass media-economic aspects

Registos relacionados

Media monoliths: How great media brands thrive and survive /
Por: Tungate, Mark
Publicado em: (2004)

Media monoliths : how great media brands thrive and survive /
Por: Tungate, Mark
Publicado em: (2004)

Media monoliths how great media brands thrive and survive
Por: Tungate, Mark

Brand royalty : how the world's top 100 brands thrive and survive
Por: Haig, Matt
Publicado em: (2005)

Media monoliths: How great media brands thrive and survive /
Por: Tungate, Mark
Publicado em: (2004)

Brand royalty : how the world's top 100 brands thrive and survive
Por: Matt Haig
Publicado em: (2004)

Brand society :How brands trasform management and lifestyle
Por: Kornberger, Martin
Publicado em: (2010)

How brands become icons the principles of cultural branding
Por: Holt, Douglas B.
Publicado em: (2004)

Brands and branding /
Por: Brown, Stephen
Publicado em: (2016)

Brand simple: how the best brands keep it simple and succeed
Por: Adamson,Allen P.
Publicado em: (2006)

The World`s greatest brands
Por: Nicholas, Kochan; Ed
Publicado em: (1996)

Asian brand strategy : how Asia builds strong brands
Por: Martin Roll
Publicado em: (2006)

Strategic brand management :building,measuring and managing brand equity/
Por: Keller, Kevin Lane
Publicado em: (2015)

Brand society: how brands transform management and lifestyle./
Por: Kornberger, Martin
Publicado em: (2011)

How to use advertising to build strong brands
Por: John Philip Jones
Publicado em: (1999)

Harvard business review on brand management.
Publicado em: (1999)

Brand astras /
Publicado em: (2003)

Brand management : research, theory and practice /
Por: Heding, Tilde
Publicado em: (2016)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
Por: Kartikeya Kompella
Publicado em: (2006)

Brand manners: how to create the self-confident organization to lice the brand
Por: Pringle, Hamish
Publicado em: (2001)

Brand sense: how to build powerful brands through touch, taste, smell, sight & sound
Por: Lindstrom, Martin
Publicado em: (2006)

Brand management
Por: Malviya, Subhash
Publicado em: (2007)

Media Monoliths
Por: Mark Tungate
Publicado em: (2005)

Media monoliths /
Por: Tungate, Mark
Publicado em: (2005)

New strategic brand management: Advanced insights and strategic thinking
Por: Jean-Noel Kapferer
Publicado em: (2012)

B2B brand management
Por: Kotler, Philip
Publicado em: (2006)

Brand society: how brand transform management and lifestyle
Por: Martin Kornberger
Publicado em: (2011)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
Por: De Chernatony, Leslie
Publicado em: (2011)

Successful branding
Por: Pran K Choudhury; Author
Publicado em: (2001)

Creating powerful brands in consumer, service and industrial markets
Por: De Chernatony, Leslie
Publicado em: (2006)

9 brand shaastras :nine successful brand successful brand strategies to build
Por: Kapoor,Jagdeep
Publicado em: (2009)

Strategic brand management new approaches to creating and evaluating brand equity
Por: Kapferner, Jean-Noel
Publicado em: (1992)

Strategic brand management:building,measuring and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2009)

Managing Indian Brands : Marketing concepts and strategies
Por: S. Ramesh Kumar
Publicado em: (2005)

Aaker on branding :20 principles that drive success/
Por: Aaker, David A.
Publicado em: (2015)

Brand management : Principles and Practices /
Por: Dutta, Kirti
Publicado em: (2012)

Brand failures the truth about the 100 biggest branding mistakes of all time
Por: Haig, Matt
Publicado em: (2005)

Strategic brand management
Por: Keller,Kevin Lane, et al.
Publicado em: (2008)

Brand management: text and cases
Por: Verma, Harsh V.
Publicado em: (2006)

Fashion brands : branding style from Armani to Zara
Por: Mark Tungate
Publicado em: (2004)