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Media monoliths : how great media brands thrive and survive

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Bibliografiske detaljer
Hovedforfatter:	Tungate, Mark
Format:	Printed Book
Sprog:	English
Udgivet:	London Kogan Page 2005
Fag:	Brand name products > Mass media-economic aspects

Lignende værker

Media monoliths: How great media brands thrive and survive /
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Udgivet: (2004)

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Brand management
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Media Monoliths
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Media monoliths /
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Successful branding
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