Tungate, M. (2005). Media monoliths: How great media brands thrive and survive. Kogan Page.
Chicago Edition CitationTungate, Mark. Media Monoliths: How Great Media Brands Thrive and Survive. London: Kogan Page, 2005.
Cita MLATungate, Mark. Media Monoliths: How Great Media Brands Thrive and Survive. Kogan Page, 2005.
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