Kelly, E. J., & William Lazer. (1972). Managerial marketing: Perspectives and view points; a source book. Taraporevala.
Citación estilo ChicagoKelly, Eugene J., y William Lazer. Managerial Marketing: Perspectives and View Points; a Source Book. Bombay: Taraporevala, 1972.
Cita MLAKelly, Eugene J., y William Lazer. Managerial Marketing: Perspectives and View Points; a Source Book. Taraporevala, 1972.
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