Understanding brands

ग्रंथसूची विवरण
मुख्य लेखक:	Cheverton, Peter
स्वरूप:	Printed Book
भाषा:	English
प्रकाशित:	New Delhi Kogan page Ltd 2008
विषय:	Brand name products > Product management > Business strategy > Brand management

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Understanding brands
द्वारा: Peter Cheverton
प्रकाशित: (2006)

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द्वारा: Verma, Harsh V.
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B2B brand management
द्वारा: Kotler, Philip
प्रकाशित: (2006)

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Brand astras /
प्रकाशित: (2003)

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द्वारा: Brown, Stephen
प्रकाशित: (2016)

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Brand royalty : how the world's top 100 brands thrive and survive
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प्रकाशित: (2005)

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Brand management : Principles and Practices /
द्वारा: Dutta, Kirti
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9 brand shaastras :nine successful brand successful brand strategies to build
द्वारा: Kapoor,Jagdeep
प्रकाशित: (2009)

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Successful branding
द्वारा: Pran K Choudhury; Author
प्रकाशित: (2001)

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Brand society: how brands transform management and lifestyle./
द्वारा: Kornberger, Martin
प्रकाशित: (2011)

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Strategic brand management new approaches to creating and evaluating brand equity
द्वारा: Kapferner, Jean-Noel
प्रकाशित: (1992)

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The World`s greatest brands
द्वारा: Nicholas, Kochan; Ed
प्रकाशित: (1996)

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Strategic brand management:building,measuring and managing brand equity
द्वारा: Keller, Kevin Lane
प्रकाशित: (2009)

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Asian brand strategy : how Asia builds strong brands
द्वारा: Martin Roll
प्रकाशित: (2006)

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Strategic brand management :building,measuring and managing brand equity/
द्वारा: Keller, Kevin Lane
प्रकाशित: (2015)

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Strategic brand management
द्वारा: Keller,Kevin Lane, और अन्य
प्रकाशित: (2008)

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Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
द्वारा: Kartikeya Kompella
प्रकाशित: (2006)

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Brand management : research, theory and practice /
द्वारा: Heding, Tilde
प्रकाशित: (2016)

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How brands become icons the principles of cultural branding
द्वारा: Holt, Douglas B.
प्रकाशित: (2004)

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Brand society :How brands trasform management and lifestyle
द्वारा: Kornberger, Martin
प्रकाशित: (2010)

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Harvard business review on brand management.
प्रकाशित: (1999)

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Building the brand-driven business: operationalize your brand to drive profitable growth
द्वारा: Davis, Scott M.
प्रकाशित: (2002)

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Brand positioning: strategies for competitive advantage
द्वारा: Subroto Sengupta; Author
प्रकाशित: (2010)

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Creating powerful brands in consumer, service and industrial markets
द्वारा: De Chernatony, Leslie
प्रकाशित: (2006)

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Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
द्वारा: De Chernatony, Leslie
प्रकाशित: (2011)

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Brand society: how brand transform management and lifestyle
द्वारा: Martin Kornberger
प्रकाशित: (2011)

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Beyond branding: how the new values of transparency and integrity are changing the world of products
द्वारा: Ind, Nicholas; Editor
प्रकाशित: (2004)

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Managing Indian Brands : Marketing concepts and strategies
द्वारा: S. Ramesh Kumar
प्रकाशित: (2005)

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Aaker on branding :20 principles that drive success/
द्वारा: Aaker, David A.
प्रकाशित: (2015)

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Brand simple: how the best brands keep it simple and succeed
द्वारा: Adamson,Allen P.
प्रकाशित: (2006)

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New strategic brand management: Advanced insights and strategic thinking
द्वारा: Jean-Noel Kapferer
प्रकाशित: (2012)

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Brand management
द्वारा: Sagar,Mahim
प्रकाशित: (2012)

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Beyond branding how the new values of transparency and integrity are changing the world of brands
प्रकाशित: (2008)

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Brand failures the truth about the 100 biggest branding mistakes of all time
द्वारा: Haig, Matt
प्रकाशित: (2005)

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Brand warriors : corporate leaders share their winning strategies
द्वारा: Fiona Gilmore
प्रकाशित: (2003)

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Deep branding on the internet: applying heat and pressure online to ensure a lasting brand
द्वारा: Braunstein, Marc
प्रकाशित: (2001)

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Strategic brand management: creating and sustaining brand equity long term/
द्वारा: Kapferer, Jean-Noel
प्रकाशित: (2000)

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Brand manners: how to create the self-confident organization to lice the brand
द्वारा: Pringle, Hamish
प्रकाशित: (2001)

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Brand failures the truth about the 100 biggest branding mistakes of all time
द्वारा: Haig Matt
प्रकाशित: (2008)

Understanding brands

समान संसाधन

समान संसाधन