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Understanding brands

Sonraí Bibleagrafaíochta
Príomhúdar:	Cheverton, Peter
Formáid:	Printed Book
Teanga:	English
Foilsithe:	New Delhi Kogan page Ltd 2008
Ábhair:	Brand name products > Product management > Business strategy > Brand management

Míreanna Comhchosúla

Understanding brands
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Foilsithe: (2006)

Brand management
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Brand management: text and cases
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Brand astras /
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Brand royalty : how the world's top 100 brands thrive and survive
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9 brand shaastras :nine successful brand successful brand strategies to build
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Successful branding
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Brand society: how brands transform management and lifestyle./
le: Kornberger, Martin
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Strategic brand management new approaches to creating and evaluating brand equity
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The World`s greatest brands
le: Nicholas, Kochan; Ed
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Strategic brand management:building,measuring and managing brand equity
le: Keller, Kevin Lane
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Asian brand strategy : how Asia builds strong brands
le: Martin Roll
Foilsithe: (2006)

Strategic brand management :building,measuring and managing brand equity/
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Foilsithe: (2015)

Strategic brand management
le: Keller,Kevin Lane, et al.
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Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
le: Kartikeya Kompella
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Brand management : research, theory and practice /
le: Heding, Tilde
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How brands become icons the principles of cultural branding
le: Holt, Douglas B.
Foilsithe: (2004)

Brand society :How brands trasform management and lifestyle
le: Kornberger, Martin
Foilsithe: (2010)

Harvard business review on brand management.
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Building the brand-driven business: operationalize your brand to drive profitable growth
le: Davis, Scott M.
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Brand positioning: strategies for competitive advantage
le: Subroto Sengupta; Author
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Creating powerful brands in consumer, service and industrial markets
le: De Chernatony, Leslie
Foilsithe: (2006)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
le: De Chernatony, Leslie
Foilsithe: (2011)

Brand society: how brand transform management and lifestyle
le: Martin Kornberger
Foilsithe: (2011)

Beyond branding: how the new values of transparency and integrity are changing the world of products
le: Ind, Nicholas; Editor
Foilsithe: (2004)

Managing Indian Brands : Marketing concepts and strategies
le: S. Ramesh Kumar
Foilsithe: (2005)

Aaker on branding :20 principles that drive success/
le: Aaker, David A.
Foilsithe: (2015)

Brand simple: how the best brands keep it simple and succeed
le: Adamson,Allen P.
Foilsithe: (2006)

New strategic brand management: Advanced insights and strategic thinking
le: Jean-Noel Kapferer
Foilsithe: (2012)

Brand management
le: Sagar,Mahim
Foilsithe: (2012)

Beyond branding how the new values of transparency and integrity are changing the world of brands
Foilsithe: (2008)

Brand failures the truth about the 100 biggest branding mistakes of all time
le: Haig, Matt
Foilsithe: (2005)

Brand warriors : corporate leaders share their winning strategies
le: Fiona Gilmore
Foilsithe: (2003)

Deep branding on the internet: applying heat and pressure online to ensure a lasting brand
le: Braunstein, Marc
Foilsithe: (2001)

Strategic brand management: creating and sustaining brand equity long term/
le: Kapferer, Jean-Noel
Foilsithe: (2000)

Brand manners: how to create the self-confident organization to lice the brand
le: Pringle, Hamish
Foilsithe: (2001)

Brand failures the truth about the 100 biggest branding mistakes of all time
le: Haig Matt
Foilsithe: (2008)