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Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success

Dades bibliogràfiques
Autor principal:	Cheverton, Peter
Format:	Printed Book
Idioma:	English
Publicat:	London Kogan Page 2006
Edició:	2nd ed.
Matèries:	Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management > Strategic planning

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