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Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
London
Kogan Page
2006
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| Édition: | 2nd ed. |
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| Description: | |
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| Description matérielle: | xiii,383p Includes CD-ROM |
| ISBN: | 9780749445652 |