Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success

Detalles Bibliográficos
Autor principal: Cheverton, Peter
Formato: Printed Book
Lenguaje:English
Publicado: London Kogan Page 2006
Edición:2nd ed.
Materias:
Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management > Strategic planning
Descripción
Notas:
Descripción Física:xiii,383p Includes CD-ROM
ISBN:9780749445652

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