Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success

Bibliographic Details
Main Author: Cheverton, Peter
Format: Printed Book
Language:English
Published: London Kogan Page 2006
Edition:2nd ed.
Subjects:
Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management > Strategic planning
Description
Item Description:
Physical Description:xiii,383p Includes CD-ROM
ISBN:9780749445652

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