APA Edition Citation

Cheverton, P. (2006). Key marketing skills: Turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success (2nd ed.). Kogan Page.

Chicago Edition Citation

Cheverton, Peter. Key Marketing Skills: Turning Marketing into Marketing Reality, a Complete Action Kit of Strateges, Tools and Techniques for Marketing Success. 2nd ed. London: Kogan Page, 2006.

MLA Edition Citation

Cheverton, Peter. Key Marketing Skills: Turning Marketing into Marketing Reality, a Complete Action Kit of Strateges, Tools and Techniques for Marketing Success. 2nd ed. Kogan Page, 2006.