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Brand failures:the truth about the 100 biggest branding mistakes of all time

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Sonraí Bibleagrafaíochta
Príomhúdar:	Haig, Matt
Formáid:	Printed Book
Teanga:	English
Foilsithe:	London Kogan Page 2006
Ábhair:	Brand name products- marketing > Brand loyalty > Brand choice

Míreanna Comhchosúla

Brand failures the truth about the 100 biggest branding mistakes of all time
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Foilsithe: (2005)

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