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Brand failures:the truth about the 100 biggest branding mistakes of all time

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Xehetasun bibliografikoak
Egile nagusia:	Haig, Matt
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	London Kogan Page 2006
Gaiak:	Brand name products- marketing > Brand loyalty > Brand choice

Antzeko izenburuak

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