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Brand failures:the truth about the 100 biggest branding mistakes of all time

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Bibliografiske detaljer
Hovedforfatter:	Haig, Matt
Format:	Printed Book
Sprog:	English
Udgivet:	London Kogan Page 2006
Fag:	Brand name products- marketing > Brand loyalty > Brand choice

Lignende værker

Brand failures the truth about the 100 biggest branding mistakes of all time
af: Haig Matt
Udgivet: (2008)

Brand failures the truth about the 100 biggest branding mistakes of all time
af: Haig, Matt
Udgivet: (2005)

Brand failures : the truth about the 100 biggest branding mistakes of all time
af: Haig, Matt
Udgivet: (2008)

Brand Failures
af: Matt Haig
Udgivet: (2006)

Brand failures : the truth about the 100 biggest brandinbg mistakes of all time
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Udgivet: (2006)

Brand failures: The truth about the 100 biggestbranding mistakes of all time
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Udgivet: (2006)

Brand royalty : how the world's top 100 brands thrive and survive
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Udgivet: (2005)

Brands and branding /
af: Brown, Stephen
Udgivet: (2016)

Dimensions of Customer-based Brand Equity
af: Mathew Jacob
Udgivet: (2015)

Brand management
af: Malviya, Subhash
Udgivet: (2007)

Brand royalty : how the world's top 100 brands thrive and survive
af: Matt Haig
Udgivet: (2004)

Brand royalty : how the world's top 100 brands thrive and survive
af: Haig, Matt
Udgivet: (2008)

Brand royalty: how the world`s top 100 brands thrive and survive /
af: Haig, Matt .
Udgivet: (2006)

Brand management : research, theory and practice /
af: Heding, Tilde
Udgivet: (2016)

How brands become icons the principles of cultural branding
af: Holt, Douglas B.
Udgivet: (2004)

Brand management: text and cases
af: Verma, Harsh V.
Udgivet: (2006)

Brand Society How Brands Transform Management and Lifestyle
af: Martin Kornberger
Udgivet: (2010)

Beyond branding: how the new values of transparency and integrity are changing the world of products
af: Ind, Nicholas; Editor
Udgivet: (2004)

9 brand shaastras :nine successful brand successful brand strategies to build
af: Kapoor,Jagdeep
Udgivet: (2009)

B2B brand management
af: Kotler, Philip
Udgivet: (2006)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
af: De Chernatony, Leslie
Udgivet: (2011)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
af: Kartikeya Kompella
Udgivet: (2006)

The World`s greatest brands
af: Nicholas, Kochan; Ed
Udgivet: (1996)

Consumer and Brand Loyalty
af: Kishore, Chandra Raut
Udgivet: (2006)

Creating powerful brands in consumer, service and industrial markets
af: De Chernatony, Leslie
Udgivet: (2006)

Beyond branding: How the New Values of Transparency and Integrity are Changing the World of Brands
af: Ind, Nicholas
Udgivet: (2008)

Managing Indian Brands : Marketing concepts and strategies
af: S. Ramesh Kumar
Udgivet: (2005)

Aaker on branding :20 principles that drive success/
af: Aaker, David A.
Udgivet: (2015)

Strategic brand management :building,measuring and managing brand equity/
af: Keller, Kevin Lane
Udgivet: (2015)

Behind powerful brands from strategy to campaign
af: Jones, John Philip
Udgivet: (2000)

Brand society :How brands trasform management and lifestyle
af: Kornberger, Martin
Udgivet: (2010)

Branding : A Practical guide to Planning your Strategy
af: Geoffrey Randall
Udgivet: (2003)

Brand astras /
Udgivet: (2003)

Branding demystified plans to payoffs
af: Verma, Harsh V.
Udgivet: (2010)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2010)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2003)

Brand society: how brands transform management and lifestyle./
af: Kornberger, Martin
Udgivet: (2011)

Brands in the Balance
af: Drawbaugh, Kevin
Udgivet: (2001)

Harvard business review on brand management.
Udgivet: (1999)

Brand immortality /
af: Pringle, Hamish .
Udgivet: (2008)