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Brand failures:the truth about the 100 biggest branding mistakes of all time

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Manylion Llyfryddiaeth
Prif Awdur:	Haig, Matt
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	London Kogan Page 2006
Pynciau:	Brand name products- marketing > Brand loyalty > Brand choice

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