Brand failures:the truth about the 100 biggest branding mistakes of all time

other_versions_link
Bibliographic Details
Main Author: Haig, Matt
Format: Printed Book
Language:English
Published: London Kogan Page 2006
Subjects:
Brand name products- marketing > Brand loyalty > Brand choice
Description
Item Description:
Physical Description:xii,260p.
ISBN:9780749446550

Similar Items