Haig, M. (2006). Brand failures: The truth about the 100 biggest branding mistakes of all time. Kogan Page.
Chicago Stili AlıntıHaig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. London: Kogan Page, 2006.
MLA AlıntıHaig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan Page, 2006.
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