Haig, M. (2006). Brand failures: The truth about the 100 biggest branding mistakes of all time. Kogan Page.
Chicago-стиль цитированияHaig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. London: Kogan Page, 2006.
MLA-цитированиеHaig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan Page, 2006.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.