Haig, M. (2006). Brand failures: The truth about the 100 biggest branding mistakes of all time. Kogan Page.
शिकागो स्टाइल उद्धरणHaig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. London: Kogan Page, 2006.
एमएलए उद्धरणHaig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan Page, 2006.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.