Cita APA

Haig, M. (2006). Brand failures: The truth about the 100 biggest branding mistakes of all time. Kogan Page.

Citación estilo Chicago

Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. London: Kogan Page, 2006.

Cita MLA

Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan Page, 2006.