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Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research
| 主要作者: | Bearden, William O |
|---|---|
| 其他作者: | Netemeyer,Richard G |
| 格式: | Printed Book |
| 語言: | English |
| 出版: |
New Delhi
Sage Publications
1999
|
| 版: | 2nd ed |
| 主題: |
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