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Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research
| Príomhúdar: | Bearden, William O |
|---|---|
| Údair Eile: | Netemeyer,Richard G |
| Formáid: | Printed Book |
| Teanga: | English |
| Foilsithe: |
New Delhi
Sage Publications
1999
|
| Eagrán: | 2nd ed |
| Ábhair: |
Míreanna Comhchosúla
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