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Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research
| Auteur principal: | Bearden, William O |
|---|---|
| Autres auteurs: | Netemeyer,Richard G |
| Format: | Printed Book |
| Langue: | English |
| Publié: |
New Delhi
Sage Publications
1999
|
| Édition: | 2nd ed |
| Sujets: |
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