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Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research

Xehetasun bibliografikoak
Egile nagusia:	Bearden, William O
Beste egile batzuk:	Netemeyer,Richard G
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New Delhi Sage Publications 1999
Edizioa:	2nd ed
Gaiak:	Marketing research > Consumer behavior-research

Antzeko izenburuak

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Consumer behaviour
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Consuming behaviour /
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Consumer behaviour /
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