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Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research
| Autor principal: | Bearden, William O |
|---|---|
| Altres autors: | Netemeyer,Richard G |
| Format: | Printed Book |
| Idioma: | English |
| Publicat: |
New Delhi
Sage Publications
1999
|
| Edició: | 2nd ed |
| Matèries: |
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