Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research

Antzeko izenburuak

• Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/
  nork: Bearden, William O.
  Argitaratua: (2011)
• Handbook of marketing scales /
  nork: Bearden, William O.
  Argitaratua: (1999)
• Handbook of marketing scales multi-item measures for marketing and consumer behavior research /3e
  nork: Bearden, William O
  Argitaratua: (2011)
• Consumer behaviour /
  nork: Schiffman, Leon G.
  Argitaratua: (2016)
• Marketing research & consumer behaviour /
  nork: Sumathi, S.
  Argitaratua: (2003)