Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research

Bibliographic Details
Main Author: Bearden, William O
Other Authors: Netemeyer,Richard G
Format: Printed Book
Language:English
Published: New Delhi Sage Publications 1999
Edition:2nd ed
Subjects:
Marketing research > Consumer behavior-research
Description
Item Description:
Physical Description:xiv,537p
ISBN:9780761910008

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