Cita APA

Bearden, W. . O., & Netemeyer,Richard G. (1999). Handbook of marketing scales: Multii-item measures for marketing and consumer behaviour research (2nd ed.). Sage Publications.

Citación estilo Chicago

Bearden, William O., and Netemeyer,Richard G. Handbook of Marketing Scales: Multii-item Measures for Marketing and Consumer Behaviour Research. 2nd ed. New Delhi: Sage Publications, 1999.

Cita MLA

Bearden, William O., and Netemeyer,Richard G. Handbook of Marketing Scales: Multii-item Measures for Marketing and Consumer Behaviour Research. 2nd ed. Sage Publications, 1999.