Bearden, W. . O., & Netemeyer,Richard G. (1999). Handbook of marketing scales: Multii-item measures for marketing and consumer behaviour research (2nd ed.). Sage Publications.
Παραπομπή Chicago StyleBearden, William O., και Netemeyer,Richard G. Handbook of Marketing Scales: Multii-item Measures for Marketing and Consumer Behaviour Research. 2nd ed. New Delhi: Sage Publications, 1999.
Παραπομπή MLABearden, William O., και Netemeyer,Richard G. Handbook of Marketing Scales: Multii-item Measures for Marketing and Consumer Behaviour Research. 2nd ed. Sage Publications, 1999.
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