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Brand simple: how the best brands keep it simple and succeed

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Xehetasun bibliografikoak
Egile nagusia:	Adamson,Allen P.
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	Hampshire Palgrave Macmillan 2006
Gaiak:	Brand name products- Planning > Brand name products - philosophy > Business names - philosophy

Antzeko izenburuak

Brand society :How brands trasform management and lifestyle
nork: Kornberger, Martin
Argitaratua: (2010)

Brands and branding /
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The World`s greatest brands
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Strategic brand management :building,measuring and managing brand equity/
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Brand royalty : how the world's top 100 brands thrive and survive
nork: Haig, Matt
Argitaratua: (2005)

Harvard business review on brand management.
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How brands become icons the principles of cultural branding
nork: Holt, Douglas B.
Argitaratua: (2004)

Brand society: how brands transform management and lifestyle./
nork: Kornberger, Martin
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Brand astras /
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Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
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New strategic brand management: Advanced insights and strategic thinking
nork: Jean-Noel Kapferer
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Creating powerful brands in consumer, service and industrial markets
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Brand management : research, theory and practice /
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Asian brand strategy : how Asia builds strong brands
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Brand manners: how to create the self-confident organization to lice the brand
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How to use advertising to build strong brands
nork: John Philip Jones
Argitaratua: (1999)

Strategic brand management new approaches to creating and evaluating brand equity
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Argitaratua: (1992)

Strategic brand management:building,measuring and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2009)

B2B brand management
nork: Kotler, Philip
Argitaratua: (2006)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
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Argitaratua: (2011)

Successful branding
nork: Pran K Choudhury; Author
Argitaratua: (2001)

Brand management
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Argitaratua: (2007)

Managing Indian Brands : Marketing concepts and strategies
nork: S. Ramesh Kumar
Argitaratua: (2005)

Aaker on branding :20 principles that drive success/
nork: Aaker, David A.
Argitaratua: (2015)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
nork: Kompella,Kartikeya
Argitaratua: (2006)

The best of Branding
nork: James R. Gregory
Argitaratua: (2004)

9 brand shaastras :nine successful brand successful brand strategies to build
nork: Kapoor,Jagdeep
Argitaratua: (2009)

Strategic brand management
nork: Keller,Kevin Lane, et al.
Argitaratua: (2008)

Brand sense: how to build powerful brands through touch, taste, smell, sight & sound
nork: Lindstrom, Martin
Argitaratua: (2006)

How to Succeed at Retail: winning case studies and strategies for retailers and brands
nork: Thomassen,Lars
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Brand failures the truth about the 100 biggest branding mistakes of all time
nork: Haig, Matt
Argitaratua: (2005)

Brand Simple: How the best brands keep it simple and succeed
nork: Adamson, Allen P
Argitaratua: (2006)

Behind powerful brands: from strategy to campaign
nork: Jones, John Philip; Author
Argitaratua: (2000)

Brand management : Principles and Practices /
nork: Dutta, Kirti
Argitaratua: (2012)

B2B brand management /
nork: Kotler, Philip
Argitaratua: (2006)

Building the brand-driven business: operationalize your brand to drive profitable growth
nork: Davis, Scott M.
Argitaratua: (2002)

Brand society: how brand transform management and lifestyle
nork: Martin Kornberger
Argitaratua: (2011)

Brand management: text and cases
nork: Verma, Harsh V.
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Brand harmony : achieving dynamic results by orchestrating your customer's total experience
nork: Steve Yastrow
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Brand royalty : how the world's top 100 brands thrive and survive
nork: Matt Haig
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